Website Development and Promotion: A Perspective for Big Business

A high-quality and convenient website is an indispensable attribute of promotion for any company. Nowadays people prefer to search products, artists and information about them on the Internet. The lack of site or its poor quality leads to the loss of potential customers.

There are more than 1.24 billion different websites, portals, web pages in the world. Over 800 thousand of them are in Ukrainian domains (Ukraine). Most often the webpages are created by those who can demonstrate their product or services, for example, shops, travel agencies, designers, etc. But even for such businesses as, for example, steel mill it is useful to present itself on the Internet and attract new customers.

Website development is a complicated process and it is better to entrust it to the professionals from the Inpreza web studio. Website development usually includes a range of services from creating an initial layout to technical and advertising support.

Before creating a site it is important to understand what exactly do you want to get on the way out. Usually, one site can belong to several types. This classification will help you to determine which site is suitable for your goals and objectives:

internet representations - business card sites, corporate sites, online storefronts, promotional sites;
information resources - thematic sites, internet portals, blogs, site directories;
web services - search engines, mail systems, forums, hostings of all types, message boards, social networks.

To determine the type of the future site, it is necessary to clearly describe your activities, tasks and target audience.

There is a difference when, for example, you are selling something at retail in Vancouver, and need an online store or when you only have wholesale orders, and a website showcase with a catalog and price list is enough for you
If you have a company with a very narrow specialization, it makes sense to create a thematic site with a section for sales or online advertising.
If you want users to share reviews, then you need a a forum or blog. You can also contact the Internet marketing agency, which will choose the best design for the site.

There are several stages of website development:

Idea and concept - the essence of the site, its goals and potential users;
Drafting the requirements specification - the more accurately it is written, the less improvements will be needed in the process of creating the site. The final price of the development of site depends on the number of improvements;
Website design - creation of the basic layout, selection of colors and style, creation of recognizable image of the company on the Internet;
Web page layout - translating the layout into separate pages of the site. In order for the site to display well on all types of devices, employees of the Digital Agency optimize the site for different screen sizes;
Programming - creating a software core (CMS) which is crucial for the site`s functionality
Placement on the server (hosting) - the site is uploaded to the company's server and tested.

When the website is created it`s time for its promotion. Our online marketing agency will help you to develop an advertising strategy. Internet advertising can be carried out in different ways: through contextual advertising and SEO optimization, through buying links and exchanging banners, promoting groups or pages on social networks, etc. The managers of the digital agency "Inpreza" will tell you more.

When choosing web studio you should carefully check their internet promotion strategies. Internet marketing techniques are changing rapidly, as are the policies of main resources and popular sites. The advertising strategy should be as flexible as possible and easily adaptable to new conditions.

When creating a site it is crucial to choose a good web studio. Ukrainian developers stand out among their world colleagues for non-standard and very successful technological solutions and a bold approach to design and functionality. And the prices for their work are substantially lower.

Web-studio "Inpreza" in the process of creating sites is guided primarily by the wishes of our customers. The studio develops sites with a bright and memorable design and convenient functionality, which is guaranteed to be a good impetus for further advancement on the Internet.

Why you should order the creation of a site from Inpreza studio»:

Quality of work - all sites are run in full compliance with Google’s high standards. You can verify this by looking at the examples of our work in the portfolio.
Speed - depending on the complexity of the work, the process from issuing the requirements specification to the full launch of the site takes from 7 days to 2 months.
Cost - the price will pleasantly surprise you, especially considering the quality of the product.
A wide range of services - Inpreza offers promotion and contextual advertising services.
Convenience - the studio office is located in the center of Vancouver, and don`t worry if you are in another city, we work all over Canada.

Own website is a convenient information platform, an effective way to promote your own goods and services in Canada and other countries.

If you don’t have your own website yet or are just planning to start your own business, contact the Inpreza studio ( Vancouver ), and we will help you create the perfect web portal at the most affordable prices.

We are waiting for you at our office in Vancouver for a cup of coffee!